With reports that digital marketing spend has surpassed traditional advertising, more and more eyes are turning to social media. Social media platforms have a seemingly endless reach which makes it very attractive for advertisers. This information coupled with unbelievable targeting abilities creates an easy road for businesses to take to capture their perfect target market.

Some examples of targeting ability are age, gender, city/suburb, what magazines they enjoy, are they about to get married, along with many others. For example, if you are in the jewellery business, you might want to target females 20-45 years old that like particular wedding magazines (which indicates that they are usually engaged), and/or live in certain areas near your business. You can also target based on possible income levels. As you can see this narrows down potential customers from unknown, to very specific. It is possible to reach millions of people for far less than traditional advertising.